Introduction:

Porsche Mauritius was looking to take their sales efforts to the next level and approached our agency to help create their first ever locally produced photos and videos. They were looking to drive sales through lead generation campaigns and target key campaigns for their latest models, the Porsche Cayenne and Taycan, as well as other campaigns for their entire lineup.

Challenge:

Porsche Mauritius was looking to increase their sales, even in the face of the impact of COVID-19.They needed a comprehensive and effective lead generation campaign that would reach their target audience and collect key information to help the sales team prioritize prospects.

Solution:

Our team helped Porsche Mauritius create their first ever locally produced photos and videos that were used to drive sales through lead generation campaigns. These campaigns were conducted through Porsche Mauritius' own Facebook and Instagram pages, leading to a higher engagement and reach of their brand within the local market.

Results:

The lead generation campaigns were a huge success, helping Porsche Mauritius:

·        Increase their sales despite the impact of COVID-19 to the point where they ran out of stock to sell

·        Be awarded the 2021 'Importer of the Year' in the Africa region by Porsche Middle East and Africa

·        Emulate the campaign as a mandatory effort across all Porsche showrooms in the world in a campaign called "Drive to Survive"

·        Collect key information such as potential leads' ability to make a purchase through their job title and buying intent through car model and intended purchase date

·        Provide a smooth customer experience while also giving the sales team the tools and information

·        To research and prioritize prospects

Conclusion:

The success of Porsche Mauritius' lead generation campaigns can be attributed to the power of generating leads within social media and automating the information submitted to a spreadsheet for the sales team to monitor and input into their sales CRM. Our team was proud to help Porsche Mauritius drive their sales efforts and collect key information to prioritize prospects, leading to their recognition as the Importer of the Year' in the Africa region. If you're looking to drive sales through effective lead generation campaigns, let our team help you reach your goals.

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