Impetus Digital Graphic Design Standard Operating Procedures

Graphic design is an essential element of modern marketing and branding strategies. It involves using visual elements such as images, typography, and color to communicate a message or promote a product or service. At Impetus Digital, we understand the power of great graphic design in capturing the attention of target audiences and building a strong brand identity. Our experienced graphic design team combines creativity, technical skill, and strategic thinking to create visually appealing and effective designs that meet the unique needs and goals of our clients.

Read on to learn more about our Graphic Design SOP and how it can help your brand’s objectives.

1. Initial Consultation

The first step in the graphic design process is an initial consultation between the client and Impetus Digital. This is a chance for the team to learn about the client's business, target audience, and specific design goals.

2. The Impetus Digital Checklist

The next step will be the filling out of the Impetus Digital Checklist. The checklist will serve as a comprehensive overview of the client’s brand guidelines and general information about their business. It will also cover the content aspect of the Graphic Design process.

3. Design Brief

Once the client has engaged Impetus Digital’s graphic design services, the team will create a design brief based on the information gathered in the initial consultation. The design brief will outline the project scope, budget, and timeline, as well as any specific design requirements.

4. Design Concepts

The graphic design team will begin the design process by creating several design concepts based on the design brief. The client will be presented with these concepts and will have the opportunity to provide feedback and request revisions. To facilitate the process, we use the Trello platform where the client can review the design directly and leave their comments for amendments.

5. Design Refinement

Based on the client's feedback, Impetus Digital will refine the design concepts to create a final design that meets the client's requirements.

6. Final Design Approval

Once the final design has been created, the client will have the opportunity to review and approve the design before it is finalized.

7. Design Asset Creation

After final approval, Impetus Digital will create any necessary design assets, such as high-resolution images or vector files.

8. Delivery and Implementation

The design assets will be delivered to the client in the agreed-upon format and will be ready for implementation in the client's marketing materials or website.

FAQs:

1. What kinds of design projects can your team handle?

Our graphic design team can handle a wide range of design projects, including logos, brand identity, marketing materials, website design, social media graphics, and more.

2. How long does the graphic design process typically take?

The timeline for a graphic design project can vary depending on the scope and complexity of the project. We work closely with our clients to establish a timeline that works for their needs and goals.

3. How do you ensure that the final design meets my requirements?

Our graphic design process includes several stages of client feedback and revisions to ensure that the final design meets the client's requirements and exceeds their expectations.

4. Can I request revisions to the design after it's completed?

Yes, we offer a certain number of revisions as part of our graphic design services to ensure that our clients are completely satisfied with the final product.

5. Do you provide printing services for marketing materials?

We do not provide printing services in-house, but we can recommend trusted print vendors to our clients.

6. Can you design graphics for social media platforms?

Yes, our graphic design team has experience creating graphics for a variety of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

7. What kind of file formats do you provide for the final design?

We provide the final design files in a variety of formats, including high-resolution JPEGs, PNGs, and vector files.

8. How much do your graphic design services cost?

The cost of our graphic design services varies depending on the scope and complexity of the project. We provide customized pricing for each client based on their specific needs and budget.

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