Impetus Digital Video Production Standard Operating Procedures

This document outlines our standard operating procedures (SOP) for videography services provided by Impetus Digital. Our SOP provides a clear and comprehensive guide to ensure that each videography project is completed efficiently, on time, and to the highest standards of quality. This document serves as a valuable resource for potential clients who want to understand the steps involved in creating a successful video project with us.

Project Planning

Our videography SOP begins with project planning, where we work with our clients to establish the project's goals, target audience, and desired outcomes. We will provide a comprehensive creative brief which will serve as a guide in developing the video concept and script.

The Impetus Digital Checklist

The next step will involve filling out the Impetus Digital Checklist which will provide us with an overview of your requirements as well as help us identify your key brand elements as well as outline the objectives of the videography assignment.

Download our Videography Checklist here.

Pre-Production

In the pre-production phase, we will determine the location, cast, props, equipment, and timeline for the video shoot. Subject to the client’s needs, we will also work on a script, where applicable. The script will be subject to the client’s review and approval before finalisation.

Production

During the production phase, our team will conduct the video shoot and ensure that all required footage is captured according to the project's creative brief. We will also manage all aspects of the shoot, including lighting, sound, and talent. We would also require the client to seek the needed approvals or permits in terms of shooting location as well as scheduling the shooting with the relevant parties to ensure a seamless process and efficient time and resources management. In case of unforeseen circumstances such as weather constraints, we would request for a different shooting schedule or postponement as needed.

Post-Production

Our post-production process includes video editing, motion graphics, voice-over recording, and sound mixing. Our team will ensure that the final video meets the project's goals, timeline, and budget. During the post-production process, we will be providing the client with a first version of the video upon which they may provide their comments and request amendments where applicable and as required. Our post-production services also includes adding subtitles to the video and the translation of the subtitles as per the client’s needs.

Delivery and Distribution

Once the video is complete, we will provide it to the client in the required format. Ideally we would provide the video digitally through WeTransfer and should the client run into issues with the download Impetus Digital will be happy to assist as required. Once the final render of the video has been provided to the client, additional changes to the video will bear additional costs due to the extensive resource requirements of video production. Should the client require our assistance to maximise the visibility of the video, we will provide our expertise when it comes to the distribution of the video project on the appropriate platforms.

FAQs

Q: How long does it take to complete a videography project?

A: The timeline for a videography project depends on the project's scope, complexity, and the client's requirements. We work closely with our clients to establish a realistic timeline and ensure that we meet all deadlines.

Q: How much does a videography project cost?

A: The cost of a videography project depends on the project's scope, complexity, and the client's requirements. We will provide a detailed proposal outlining the project's cost and deliverables.

Q: What is the process for reviewing and approving the video?

A: We will provide the client with a rough cut of the video for review and approval. We will work closely with the client to make any necessary revisions until the final video is approved.

Q: What type of video formats do you support?

A: We support a variety of video formats, including MP4, AVI, MOV, and WMV. We will work with the client to determine the most appropriate video format for their project.

Q: Do you provide scriptwriting services?

A: Yes, we provide scriptwriting services as part of our videography services. Our team of professional scriptwriters will work with the client to develop an effective script that meets their specific requirements.

Q: Can I provide my own video footage for the project?

A: Yes, clients can provide their own video footage for the project. However, we recommend that clients consult with our team to ensure that the footage meets the project's requirements and quality standards.

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